Copy your own link
Sign in to your Partner dashboard and copy the Default SalonLove Link. Existing partners should sign in, rather than register again.
Blackout 2026 · The partner briefing
Black Friday.
Cyber Monday.
Your salon’s moment.
Four days of SalonLove offers. Your trusted recommendations. Everything you need to help clients shop through your salon.
Starts Fri 27 Nov, 00:00 UK
Ends Tue 1 Dec, 00:00 UK
01 · A five-minute head start
Your link comes first.
Our emails create awareness. Your advice and your salon link give clients a clear route from recommendation to basket.
Make it easy to find
Use the complete link in your Instagram bio, Story Link stickers, Facebook posts and relevant client follow-up. Keep every tracking parameter intact.
Bring the team with you
Choose three useful recommendations. Put your own QR code at reception or styling stations and scan it yourself before sharing.
02 · Explain the sale simply
Three offers.
One Black Friday & Cyber Monday weekend.
These are separate offers on their eligible ranges. One-time purchases only; the percentages do not stack.
40% off
Sens.ús TABU
All TABU styling in the BLACKOUT offer. This replaces the earlier early-access message for the sale weekend.
15% off
Eligible full-price haircare
Excludes already-discounted products, bundles and other campaigns, including Christmas packs. It is not a sitewide discount.
25% off
Eight BLACKOUT bundles
Ready-paired Eufora and Sens.ús routines. The prices below already include the saving; there is no further 25% to take off.
A little extra, on us
The gift follows the qualifying spend.
Spend is calculated after discounts and before delivery. One promotional gift per order, while stocks last.
£85–£124.99
Free NEW Sens.ús Styling Rush 100ml.
£125+
Choose one eligible, in-stock EMME LAGOM brush instead of Rush.
See all eight bundles and their sale prices +
| Bundle | Usual total | BLACKOUT price |
|---|---|---|
| Eufora Moisture Intense Duo | £69.00 | £51.75 |
| Eufora Bodifying Volume Duo | £69.00 | £51.75 |
| Eufora Scalptherapy Thickening Trio | £107.00 | £80.25 |
| Sens.ús Repair Rescue Trio | £45.00 | £33.75 |
| Sens.ús Professional Repair Duo | £60.00 | £45.00 |
| Sens.ús Colour Care Duo | £56.00 | £42.00 |
| Sens.ús Discipline Duo | £60.00 | £45.00 |
| Eufora Repair & Protect Trio | £90.00 | £67.50 |
Consumer prices include VAT. The automatic discount is applied at checkout. Always use the listing’s exact contents when recommending a set.
Offers run from 00:00 UK on 27 November to 00:00 UK on 1 December 2026. Use live-sale wording only during that window. Stock and gift availability can change.
03 · We are backing you with customer emails
Five emails.
A joined-up weekend.
These sends are confirmed in SalonLove’s customer campaign schedule. Use the timings as a prompt for your own useful reminders.
| When · all UK | What customers will see | Your opportunity | Status |
|---|---|---|---|
| 26 Nov · 18:00UK time | First lookBlack Friday starts at midnight. Meet BLACKOUT. | Build anticipation. Offers start at midnight. | Scheduled |
| 27 Nov · 08:00UK time | Black Friday launchBlack Friday is here. BLACKOUT runs through Cyber Monday. | Share your launch post and a direct shopping route. | Scheduled |
| 28 Nov · 10:00UK time | The bundle editBlack Friday weekend: 25% off the BLACKOUT bundle edit. | Add your own advice to a relevant bundle. | Scheduled |
| 30 Nov · 08:00UK time | Cyber Monday: final dayCyber Monday: the final day of BLACKOUT. | Answer last-minute questions and remind clients. | Scheduled |
| 30 Nov · 19:00UK time | Cyber Monday: final hoursCyber Monday: five hours left of BLACKOUT. | One short final-evening Story for interested clients. | Scheduled |
Who receives them? Eligible subscribed SalonLove contacts. Follow-ups exclude recorded BLACKOUT purchasers; the final-hours email is limited to the 30-day engaged audience. Not every client will receive every email.
What happens at the end? The sale closes at midnight after Cyber Monday. The 1 December shutdown is active. Remove your own expired promotional posts, highlights and scheduled reminders too.
There is no additional Sunday campaign in this five-email sequence. The existing Christmas sends on 12 and 19 November remain in place.
04 · A practical posting rhythm
Be useful.
Then make it easy to shop.
A launch feed post and a short set of relevant Stories each day is a manageable starting point. Pick the ideas that suit your salon.
Instagram & Facebook
Use the supplied 4:5 feed artwork. Put “Black Friday & Cyber Monday” near the start of your caption. For Instagram, point to your bio link; for Facebook, include the full salon link.
Stories & Reels
Add your own Link sticker to Stories, plus a visible Ad label on every promotional frame. Use the supplied silent 15-second Reel; add licensed platform audio if appropriate.
In the chair & follow-up
Start with a real hair need. Show one relevant routine and your QR code. Send a personal follow-up only where the client expects it and you have the appropriate permission.
A simple 15-second stylist Reel idea +
0–3 seconds: “Restocking your homecare for Black Friday?”
3–10 seconds: Show a real product or approved bundle image and explain who you recommend it to.
10–15 seconds: “Our SalonLove Black Friday & Cyber Monday sale runs 27–30 November. Shop through our salon link in the bio.”
Keep Ad visible. Use accurate product claims and your own salon footage with the right permissions.
05 · Ready to make it yours
Your words, ready to post.
Choose a day and channel. Paste the complete link copied from your Partner dashboard to personalise the copy. It stays in this page and is not submitted to us.
Keep all tracking parameters. We do not rebuild or shorten the link.
YOUR READY-TO-USE COPYAdd your salon link
Keep the Ad label and commission disclosure. Replace any client-name or hair-need placeholders before sending.
New copy explicitly names Black Friday and Cyber Monday. Use it alongside the original artwork supplied on 4 November.
06 · Your approved creative
The asset pack.
All in one place.
The same approved pack sent on 4 November: five feed images, five Stories, eight bundle packshots, one Reel and the partner playbook.
Add “Black Friday & Cyber Monday” in the accompanying caption or Story text. Story artwork does not contain your personalised Link sticker—add it yourself before publishing.
07 · Before you share
The answers your team needs.
Can we share this briefing page with customers?+
This briefing is for salon partners and your team. Share the customer-facing artwork, your recommendations and your unique salon shopping link with clients.
Will the customer emails automatically reach all our clients?+
No. They go to eligible subscribed contacts in SalonLove’s audiences. Use your own approved channels and consented client lists to reach your clients. Do not add people to a new marketing list without permission.
Can clients use the old TABU early-access code?+
Promote the 40% BLACKOUT TABU offer for 27–30 November. Do not reuse the earlier 33% early-access message or promise that different offers will stack.
Does a £125 order get both gifts?+
No. At £125+ qualifying spend, the selected eligible in-stock LAGOM brush replaces Rush. One promotional gift per order, after discounts and before delivery, while stocks last.
What should we track?+
Note your referral activity before the event. During and after it, check tracked eligible orders in the Partner dashboard alongside your own post and Story link activity. Orders and commission are subject to programme rules, returns and approval.
What should our posts avoid promising?+
Do not call the sale sitewide, add another discount to a bundle price, promise two gifts, invent low-stock claims or state unconfirmed delivery deadlines. Keep “Ad” clear at the start of affiliate posts and on each promotional Story frame.
Where do we get help with our link or account?+
Use the Support button inside your Partner dashboard. Include the relevant link or order details, but never share passwords or full bank details.
One helpful recommendation can start a conversation.
Choose your products. Check your link. Let your salon’s expertise do the talking.
Open your Partner dashboard ↗